Ronit Eden. Concept & Spatial Design offers curatorship and exhibition design

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Design: Cubicle Design

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4th Apr 2012, EYE, film museum, Amsterdam

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Aterribly cold and windy afternoon. The official opening of EYE, the new film museum, Amsterdam Noord.
With the first glass of Champagne:
I saw many black ties.
I wasn’t sure that the neighbors (Amsterdam Noord residents) where invited to the gala.

With the second glass of Champagne:
I saw many ties that did no longer look black
I found out that the neighbors (Amsterdam Noord residents) were not invited to the gala.

With the third glass of Champagne:
I saw many ties, they all looked white.
I was sure that the neighbors (Amsterdam Noord residents) will dream tonight about how it feels like to be in such a gala.